Posted by: acohen109 | February 10, 2009

Twitter wises up

There’s been whispers about this kind of move for a while, but Twitter has finally set into motion a plan to start charging Brands for using their product. This opens up a whole heap of questions.

1. What exactly constitutes a brand? Are you going to charge sponsors or celeb representatives?

2. How much? Is it going to be on a scale?

3. Why you gotta be doing me dirty like this, Twitter? Seriously, a big part of the appeal of selling social media programs to our clients is the cost, so this dulls the blade a little bit.

Either way, I’m sure more on this will develop; the Twitter peeps haven’t shown their hand completely yet. For the #3 social network out there right now, I’m surprised this hasn’t come through before now.

Excuse me, I have to find out if anyone in the phone book has the last name of Zicam. Mr. Zicam isn’t a brand, honest…



  1. Great post! It will be interesting to see if this works and if it does, then the response among similar sites could be HUGE. I’m not sure whether this is good or bad though….


    According to this article from Ad Age, Twitter won’t be charging brands for their services.

    Yay. Score one for Zicam. đŸ™‚

  3. My understanding is that anyone/everyone can be considered a ‘brand’ and that Twitter is not an exception. My guess is anyone will have the ‘opportunity’ to pay for these accounts, and that they’ll offer some forms of protection from hackers, authentication so no one can hijack your brand, and — perhaps most important to media planners with budgets — performance analytics.

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