Posted by: acohen109 | March 18, 2009

It ends with a picture of a monkey

Something I will never, ever, forget is that people love to stick their feet directly into their mouths. I worked retail for too long to honestly believe the general populace is an intelligent, functional body of productive individuals. I include myself in that by the way.

But seriously social media has taken stupidity to the next level; whereas before the rise of new media, people could sneer and joke and whine and complain with no end in sight, and still appear helpful and obedient, the game has changed.

How to Tweet your Way out of a job
All you need to know about this story:

“A lucky job applicant tweeted the following:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded:

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

Ouch! The person who dissed the Cisco offer quickly took their Twitter account private. But Twitter search retained the record.”

This is a similar situation to the PR professional bashing Memphis through Tweets, as he arrived there to service the FedEx account. Busted. Screwed.

So on the one hand you have these people, who are using social media but haven’t really flipped the switch and realized that anyone can be out there reading it. Why take these kind of risks? It’s because you’re not actively thinking about it. Twitter has recently jumped into the mainstream, and it’s going to be a while before everyone wraps their head around it.

Okay so if the above examples are the one hand, what is the other hand? Ask Charlie Villanueva of the Milwaukee Bucks.

Charlie Villanueva is Addicted to Twitter

All you need to know: This got posted to his account at HALFTIME:
“In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”

Also in this group: The great Shaquille O’Neal himself, with over 200,000 million billion followers on his Twitter. The big man will literally tweet about how he is standing on a street corner holding a pair of tickets, ready to fork them over to the first person to ask for them.

So what we have here are attention whores basically. Unlike the above category of folks, they know the world is listening and it’s obviously quite an ego boost. Twitter has the fun ability to exponentially expand celeberity because it feeds into the obsession folks have with their idols. The reason TMZ and E! and the like are so popular isn’t because of great reporting; it’s constant access, allowing fans to worship 24/7.

Not to continue the sports metaphors incessantly, but it applies; why has the NFL exploded in the last five years? The game hasn’t changed much. But access has. There’s a 24 hour TV station. Players are writing blogs and twittering, dozens of reporters are responsible for constant updates and speculation on absolutely anything. The sheer amount of content is enough for fans to really lose themselves in and it’s become a money and fame producing juggernaut.

I really think social media has changed the way the entire concept of “fame” works and I’m extremely curious as to the next possible direction it can go in.

Also, a monkey:
Everyone loves em


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